Product strategy
I frame the problem before proposing a solution, and I keep the team pointed at outcomes over output. Good strategy means saying no to the right things so the important work has room to breathe.
About
I design for the person on the other side of the screen
Ten years shipping products across fintech, healthcare, and B2B SaaS — with a bias toward research, accessibility, and systems that outlast a single launch.
Approach
What I bring to a team
I’m happiest where product, research, and craft overlap — turning ambiguity into something people can actually use. I care as much about the invisible decisions as the visible ones.
Craft
Precise typography, sensible spacing, and interaction detail that feels considered rather than decorated. The details aren’t garnish — they’re how trust is built one screen at a time.
Accessibility
WCAG 2.2 AA as a floor, not a feature. I design and test with keyboards, screen readers, and real contrast ratios, because an interface that only works for some people isn’t finished.
Background
A short version of the story
Replace this with your own biography — it’s written as neutral placeholder copy you can edit freely.
I started in visual design and drifted toward product work when I realized the interesting problems lived upstream of the mockups. Since then I’ve taken 0-to-1 products from a blank page to launch, redesigned dense B2B tools, and built a design system used by multiple teams.
My favorite projects are the ones where the brief is fuzzy and the stakes are real. I like sitting with users, arguing about the right problem, and shipping something that measurably changes how people get their work done.
Outside of client work I write about product design and design systems, mentor junior designers, and spend an unreasonable amount of time perfecting spacing scales. Available for select full-time and freelance engagements.
FAQ
Common questions
0-to-1 product design, design system work, and focused engagements like onboarding redesigns or accessibility audits. If it’s a clear problem with committed stakeholders, I’m interested.
Let’s make something clear and useful
Send a note with a bit of context and I’ll get back to you within a few days.